The Financial Times' "BioPharmInsight" quotes SeniorBridge's Dr. Eric Rackow in an article about how health care reform affects Aetna, UnitedHealth, Humana and other health insurance companies

 Financial Times - November 19, 2010 - The healthcare reform law passed earlier this year requires that entities, or exchanges, are created in order to have a more organized and competitive market for health insurance. The exchanges would offer consumers a choice of plans and have established schedules regarding the offering and pricing of insurance. The Congressional Budget Office estimates that by 2019, about 24m people will have insurance through exchanges, with most getting federal subsidies to buy plans.

Aetna, United, Humana and other insurers will be competing for patients and thus have to determine how best to use their resources on patient outreach, said Dr Eric Rackow, CEO of SeniorBridge, a home healthcare provider that often works with insurance companies.

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